Blue Shield of California Fitness Center

Blue Shield relocated its corporate headquarters to Oakland. I designed a floor-to-ceiling mural, showcasing this iconic landscape where employees live and work.

The challenge:

The final approved concept included imagery that Blue Shield didn’t own. After further inspection, the proposed city skyline is a photo illustration and one we’d need to recreate.

Concept

The solution:

Starting in Google Earth, I studied key aerial perspectives. After securing a budget to work with a local drone photographer, I took advantage of a clear weather window the following day.

The final artwork was delivered and produced (with glue still drying), in time for Blue Shield’s grand opening in Oakland.

Final Artwork