Experience

Creative Director, Freelance — Davis Elen, 2021 – 2023

• Purity Coffee: Brand Book design and development; Direct Response campaign development and production design
• Dice.com: Interactive Brand Book concept and production design
• Fremont Bank: Presentation design

Sr. UI Designer, Freelance — Nemo Design, 2021 – 2022
Mattel: Lead Web Designer responsible for the redesign and migration of the corporate website and gateway page. Specific tools used: Builder.io, Miro, Slack, Adobe Creative Cloud.

Associate Creative Director — Blue Shield of California, 2017 – 2021
Recruit and develop cross-functional senior design team. Drive creative development for engagement and acquisition marketing efforts across all lines of business, with a specific focus on digital marketing. Hands-on thought leader responsible for making healthcare easy to understand, inspiring innovation, and building a great place to work.

Sr. Art Director — Blu Homes, 2013
Creative lead for multi-channel B2B and B2C acquisition campaigns. Managed remote design staff and external agency work, including paid ads, social media, OOH, email marketing, and brand identity.

Sr. Art Director — Blue Shield of California, 2010 – 2017
Campaign concept development, branding, and graphic design. Design mentor and project lead for internal and external campaigns supporting business goals by focusing on the user, and challenging the status quo.

Partner, Creative Director — Two Birds Creative, 2009 – 2014
Co-lead of design duo servicing clients in sustainability, healthcare, restaurant & hospitality, consumer packaged goods, apparel, real estate, tech innovation, and more.

Sr. Graphic Designer — Moses Anshell, 2006 – 2009
Collaborate with Art Directors and Copywriters to develop campaign concepts and production-ready files. Responsibilities include output of marketing materials for client-facing print and digital projects in the hospitality, real-estate, tourism and entertainment industries. 

Education

UX/UI Design continued education
Multimedia certificate course focus; Mobile UX/UI Design Intensive Certificate – Android 4.0
San Francisco State University

Bachelor of Science in Design, Visual Communications
Arizona State University

Associate of Arts, General Studies
University of Alaska, Fairbanks

Skills

Design management, UX/UI design, Visual design, Responsive web design, HTML & CSS, Digital marketing, Photo production, Print production, Illustration, Brand Identity, User-centered design, and Social Media

Awards

GDUSA In-house Design Awards

• 24/7 LifeReferrals animated video
• Pulse Broker Cycle Guide
• GO with Shield — Open Enrollment App

In House Design Forum

• Shout Out for Good Health Website
• Blue Shield — SF Giants display ads

Mission & Values in Action Award (Blue Shield)